Effective Date: 23/02/2025
Last Updated: 23/02/2025

1. Introduction

Welcome to The Armoury Ltd. We are committed to protecting your privacy and ensuring that your personal data is handled securely and in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This Privacy Policy outlines how we collect, use, store, and protect your personal information.

2. Information We Collect

We may collect and process the following types of personal data:

• Identity Data: Name, title, and date of birth.
• Contact Data: Email address, phone number, and postal address.
• Transaction Data: Details about payments and purchases made on our website.
• Technical Data: IP address, browser type, and other technical information collected through cookies.
• Marketing and Communication Data: Preferences for receiving communications from us.

3. How We Use Your Information

We use your personal data for the following purposes:

• To process transactions and fulfill orders.
• To manage customer accounts and provide support.
• To improve our website and services.
• To comply with legal obligations.
• To send marketing communications (only if you have given explicit consent).

4. Legal Basis for Processing

We process personal data based on the following lawful bases:

• Contractual necessity – To fulfill our obligations when you make a purchase.
• Legal obligation – To comply with legal and regulatory requirements.
• Legitimate interest – To improve our services and ensure website security.
• Consent – When you have provided explicit consent for marketing.

5. Data Sharing and Third Parties

We do not sell or rent your personal data. However, we may share information with:

• Service providers (e.g., payment processors, delivery partners) to fulfill transactions.
• Legal authorities when required by law.
• Marketing partners (only with your consent).

6. Data Security

We implement appropriate technical and organisational measures to safeguard your data from unauthorised access, loss, or misuse. However, while we take security seriously, no transmission over the internet is 100% secure.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill our obligations and comply with legal requirements.

8. Your Rights

Under the UK GDPR, you have the right to:

• Access your personal data.
• Request correction or deletion of your data.
• Object to processing based on legitimate interests.
• Withdraw consent for marketing communications.
• Lodge a complaint with the Information Commissioner’s Office (ICO).

9. Cookies

We use cookies to enhance your browsing experience. For more details, please see our Cookie Policy.

10. Contact Us

If you have any questions about this policy or wish to exercise your rights, please contact us at:

The Armoury Ltd
124 City Road, London, EC1V 2NX, UK
Email: service@thearmoury.io
Phone: +442033555427

By using our website, you agree to this Privacy Policy. We may update this policy from time to time, and any changes will be posted here.